Reveri
Launch 2.0

03 / Designing Reveri

Using best practices in UX and UI was important to ensure a seamless and delightful experience for our users, foster satisfaction, engagement, and trust, ultimately contributing to the app’s success.

DECIDING ON THE STYLE

Following a brief collaborative exercise with the team, we agreed on the app's style - simple illustrations to aid users in identifying each self-hypnosis category. Each category was also assigned its own dedicated colour. The goal wasn't to create a brand, but to enhance Reveri's visual appeal and give it a more modern feel.

IDENTIFYING THE USER EXPERIENCE

After agreeing on the app's style, we defined the jobs to be done, which formed the basis of the new app experience. The main goal was to provide a simple journey for new users so that they could experience the benefits of self-hypnosis right from their first session. After identifying the critical path, I created low-fidelity wireframes of the experience.

This first experience consisted of the following:

1. A frictionless sign-up catered to the target audience — iOS friendly

2. A home tab featuring the 6 different exercises of self-hypnosis

3. The exercise experience, including; an exercise detail screen where users choose whether they want to do an interactive or listen only exercise, the player, and a completion screen

4. An activity tab with statistics

5. A more tab, for settings, such as membership, account deletion, and help

Our developers were involved at this stage as well. Their contributions to the user experience helped establish the foundation of the code.

DESIGNING THE INTERFACE

After we agreed on the critical path, I worked with the engineers to ensure a smooth connection between the design and the actual building of the interface. I created the high-fidelity designs and the first version of the UI kit, while the engineers began building the interface. We worked simultaneously, sharing progress several times a day to ensure the interface we were building matched the design I created. This method of working allowed us to be efficient and make real-time changes.

LAUNCHING REVERI 2.0

After 7 weeks of collective effort, Reveri 2.0 was ready for launch. In a strategic decision, the team opted to forgo real-user testing at this stage, and priotise a quick release to the public to expedite the iterative process based on genuine user feedback. Simultaneously, I redesign the entire website as well as marketing materials for the app store to ensure a cohesive visual presence.

On launch day, the entire team closely monitored feedback as it came through via emails and the app store. This proactive approach allowed us to plan the next iteration, leveraging valuable insights from users to enhance the app's functionality and user experience.