Intro
As a design professional, I have dedicated several years of my career to working with companies across various industry sectors, including software consulting, gaming, fashion, and augmented reality and more recently health and wellness. Having thrived in Agile environments, I've honed my skills in delivering effective user experiences through rapid iterations and cross-functional collaboration.
My journey in design has been shaped by diverse experiences, including a background in fitness and nutrition. I previously worked as a personal trainer for over four years, where I developed a deep understanding of the importance of wellness as a continuous journey, not just a destination. During that time, my role was not only to create training plans but also to share knowledge, mentor, and guide individuals on their wellness journeys.
This philosophy of continuous improvement and user-centric thinking guides my approach to Product Design. Every digital experience I design starts with a thorough understanding of user needs and a clear framing of the problem the experience aims to solve. From there, I embark on the journey of research, prototyping, testing, and analysis to create exceptional user-centered solutions.
Career History
OCT 2021 - AUG 2023
Senior Product Designer at Reveri Health
As a Senior Product Designer at Reveri Health, a clinically backed app focused on helping individuals overcome subconscious barriers and achieve their goals through self-hypnosis, I played a foundational role in shaping our product and brand. Joining the company when it was a team of just five, I led design efforts across multiple fronts, crafting the app's user experience, designing marketing materials, and collaborating closely with the VP of Product and engineers to optimise the user journey.
I later expanded the design team by hiring a second designer and spearheaded a successful rebranding effort, working closely with our marketing team and an external design agency. Additionally, I formulated a research plan that became integral to our product development, providing valuable insights into user behaviour.
My journey at Reveri Health was marked by growth, innovation, and collaboration, contributing significantly to the company's mission of helping individuals break free from bad habits and achieve their aspirations through the transformative power of self-hypnosis.
JAN 2020 - OCT 2021
Senior Product Designer at LoveShark
During my time at LoveShark, I played a pivotal role in shaping the Mochi Social AR Gaming platform. My responsibilities encompassed the entire product design lifecycle, including User Research, User Experience Design, Visual Design, and User Testing.
My involvement extended across a diverse range of projects, from offering strategic input and participating in ideation sessions to conducting ongoing quantitative and qualitative user research. I meticulously crafted end-to-end user experiences for Mochi, which included user interface design, the development of a comprehensive UI toolkit for game design, and the creation of the Mochi & LoveShark websites. My design expertise also extended to crafting the Mochi Brand Book and designing the Mochi admin panel.
Furthermore, I streamlined company operations by setting up and maintaining company Notion pages.
AUG 2018 - JUN 2019
Product Designer at Depop
As a Product Designer at Depop, I designed usable, efficient interfaces that address different user needs. I created high quality deliverables such as wireframes, user flows, prototypes and high fidelity graphics that communicate the design vision. I’ve also analysed user research and user data to address major pain points and improve overall usability. Throughout my time as a product designer, I achieved excellent communication skills with vital roles within the company such as developers, product managers and business stakeholders. Team-work was crucial while working on the different projects. I’ve also mentored and helped a colleague improve his role as a junior designer.
Projects worked on:
In-app support
Buyer’s onboarding
Improving in-app search
Filters and quick filters
Sign-up on web
Checkout on web
Collections
DEC 2017 - AUG 2018
UX/UI Designer at Depop
As a User Interface Designer within the design team at Depop, my primary focus was on elevating our user interface design to enhance the overall user experience across our platforms. In this role, I collaborated closely with stakeholders from various departments, especially product managers and developers. My responsibilities went beyond just crafting UI elements; I actively contributed to the overall app experience, which later played a pivotal role in my transition to product design.
My daily tasks included refining UI designs before product launches and actively engaging in brainstorming sessions to explore innovative product enhancements. This holistic approach to design allowed me to deeply understand how the UI and user experience work in tandem to shape a cohesive and user-centric product. It was this broader perspective that ultimately fueled my transition into the realm of product design, enabling me to create more impactful and seamless digital experiences for our users.
Education
SEPT 2010 - JUN 2013
Bachelor of Arts (Honours) in Interactive Media and Graphic Design, 1st at at The Malta College of Arts, Science and Technology
SEPT 2008 - JUN 2010
Higher National Diploma in Interactive Media at The Malta College of Arts, Science and Technology
SEPT 2006 - JUN 2008
National Diploma in Software Development at The Malta College of Arts, Science and Technology
Skills
Tools & Softwares — Figma, Sketch, Adobe Suite, Notion, Jira, Trello, Slack
Interpersonal — Enthusiastic, Self-motivated, Team player, Positive attitude, Eye to detail